![]() The effect is so pronounced that “TikTok is almost becoming the new Google,” says Shani Tran, a licensed professional clinical counselor and creator of the TikTok channel theshaniproject. According to TikTok, the hashtag #LearnOnTikTok had 521.2 billion views as of mid-March, a 103.4 percent increase over the last year the hashtag #Tutorial had 321.8 billion views, a 59.6 percent increase. Over the past three years, TikTok has evolved from a place to post and consume viral dances and memes into a destination for snappy, 20-second tutorials and how-tos, where everyone from dermatologists to divorce lawyers to amateur astrologers can dole out their expert - or, sometimes, totally inexpert - advice on relationships, sobriety, jewelry shopping, managing anxiety, buying plane tickets, lowering your blood pressure, and yes, cutting the dreaded almond milk out of your diet. (For the record, current research suggests the beverage is fine for most people.) According to the scolds of TikTok - whose shouty expertise ranges far beyond diet to include fashion, beauty, parenting, and more - you might just be a garbage human, too. (The crazy reason, you may have deduced, is almond milk.) Paul Saladino, also known as Carnivore MD, demands to know, “why would you ever drink almond milk or feed it to your kids?” Posing shirtless with a carton of the stuff, he harangues the helpless viewer: “This is garbage!”īut it’s not just almond milk that is garbage. “ONE CRAZY REASON YOU’RE DAIRY-FREE & FEEL LIKE CRAP,” blares wakeupandreadthelabels, an account maintained by food coach Jen Smiley. ![]() “Stop consuming almond milk thinking it’s healthier!” commands Ashley Brooke, who describes herself as an entrepreneur, hairstylist, and artisan soap maker. ![]() If so, a big subset of wellness influencers on TikTok and Instagram want you to know what a huge mistake you are making. ![]()
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